What facts justify that we are going to fulfill the promise made? Company email list Main idea: verbalization of positioning after all this work. We have to try to summarize the positioning in a sentence. In an idea that conveys it in the best possible way. For two reasons. One because we facilitate understanding. And the other much more practical. Our audience has increasingly shorter attention spans (about 7 seconds) and we have to be able to transmit everything defined in that time. The main idea represents the connection between the client and the brand it has to be easily understandable and memorable . It must be unique Company email list.
They must feel identified and Company email list motivated . We start by summarizing it in one sentence (best brand positioning; examples) example-of-main-idea-positioning-beloved-brands example of the main idea of positioning a company or brand – beloved brands and we should try to sum it up in one word (better brand placements; examples) example-of-main-idea-positioning-beloved-brands-2 example of a company's main idea positioning – keyword – beloved brands if we get to the end of the process we will see how this word takes on incredible power. Well. We have managed to condense in it what our audience is looking for. The rational and emotional benefits. And the most appropriate positioning Company email list.
We are in a somewhat strange moment Company email list. Between economic recovery and crisis. With political instability.... But with the feeling that we are going in the right direction. In this context. I am meeting company managers who want to take firm steps in the digital field. They are people with a lot of experience. Who know their company and the market in which they operate in depth. And who are very clear that their company has to be on the internet. For some. Having a consolidated digital strategy is part of the evolution of their company (a necessary complement) and for others it is a matter of survival. The magnitude of the project. Together with the fact that they do not finish dominating the digital world. Has caused digital transformation to be that project that they must face Company email list.